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Startups are using hyperlocal and proximity tech like WiFi, GPS and iBeacon to build their businesses

iBeacons have a range between zero to 200 metres, while with standalone WiFi technology the radius can be increased. However, GPS has no such limitation.

After the hyperlocal startup boom, entrepreneurs are now focusing on hyperlocal technology or proximity technology – iBeacon, GPS and WiFi – to build their businesses. A growing number of startups are entering into proximity marketing and the connectivity space.

Startups like Ahmedabad-based Voolsy, Bengaluru-based Bfonics, MobStac, iBUS Networks, Pune based ProximiT, Kochi-based Nearals, Delhi-based Madpiggy and Mumbai-based RadioLocus are providing hyperlocal solutions to brick & mortar stores, offline retail stores, auto-rickshaws, museum and restaurants by providing various proximity marketing and connectivity solutions to increase their efficiency.

Pratheeksha AK
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