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Wifi beacons

WiFi Beacons: The Future

Up until now, beacons have always relied upon Bluetooth technology (more specifically, BLE technology) to operate effectively. Beacons incorporated with this technology have been effectively used all over the world in a variety of ways – with it’s successful integration in Malls, Schools, Museums, Hospitals, Stadiums and even in Cinema Halls, it has definitely proven itself to be quite effective, and remarkably so. Having said that, as effective as using this technology has been, it’s hasn’t been without its fair share of drawbacks; One of the most prominent ones being the fact that for BLE beacons (By which I mean beacons that work on Bluetooth technology) to work, users would have to have their Bluetooth option in their phones switched on at all times and thing is, in this day and age, assuming users to do so wouldn’t be exactly feasible. Yet another issue that arises is the fact that the range offered while using BLE technology is quite less and is something that needs to be improved upon.

With all the aforementioned issues in mind, and considering that bfonics is currently at the forefront in fully exploring the opportunities made available to us through beacons, it was only natural that it take the next step in the realm of beacon technology. What is that next big step, you ask? Well, to put it quite simply (and accurately) – Wi-Fi enabled beacons. That’s right; bfonics is proud to be the first company to introduce beacons that, instead of using BLEs to function, now only require a WiFi connection to operate. This transition automatically serves to eradicate most or all the problems that are encountered by solely relying upon BLE beacons – It conserves far more energy, People have their Wi-Fi option switched on far more times than they do their Bluetooth option, The beacons can transmit to a greater proximity through WiFi beacons and perhaps most importantly, it’s cost-effective. That’s not to say that bfonics have stopped with BLE beacons entirely as the widespread use of them cannot be ignored.

So, now the question that may arise is whether transitioning to WiFi enabled beacons would affect the overall working of the beacons themselves in any way and the answer to that is fairly simple – It doesn’t. In fact, if anything, WiFi enabled beacons are only going to contribute to increasing the capabilities of a single beacon transmitter. For example, stores that, due to their sheer size, had to install two BLE beacons to cover their entire area; now may require only a single WiFi enable beacon to perform the same task. That’s being cost-effective right there.

Moreover, with beacon technology, consumer interaction and satisfaction is key; and this is further enhanced by using WiFi enabled beacons, with a much more smoother, interactive and hassle-free user experience.

Ultimately though, the point is that WiFi beacons are the future of beacon technology and that is exactly what bfonics is offering. So, now if you want to go with beacons, you know just which ones to go along with.

Anirudh Menon

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