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Beacons for Concerts

Revolutionizing events | Beacons for Concerts

A lot of applications for beacons have already been elaborated upon in numerous previous articles and by just glancing on said applications, one can easily come to the conclusion that there’s one feature in particular that’s pretty common among all the aforementioned applications – The fact that all of them contribute to enhancing the user/customer experience. Experience, coincidentally being the key word when it comes to a big, bombastic and depending upon the genre of music, potentially chaotic affair such as concerts. Big, bombastic and chaotic – These adjectives can also be used to accurately define the process of concert planning as well and that’s precisely where beacons come in.

So, as a concert planner/event manager, here are a few ways that you can use beacons in order to accentuate the concert-going experience for the users. Beacons for Concerts

First up is social media marketing which can be done by planners posting images/video bites that the attendees who have signed into the beacon network can then post upon their preferred social networking mediums (Instagram, Twitter, Facebook and the like…) This contributes to solid word of mouth and a proportional increase in ticket sales. Of course, this works best when you have concerts that are held for a couple of days or for a band on tour, where in the latter situation, good social media marketing via beacons in one particular location can lead to greater ticket sales in the band’s next venue. A form of corporate synergy, if you will.

Planners can also send food coupons only to those concert attendees that have signed into the beacon network, thus encouraging more people to log-in to the network and also to provide a hassle-free way for users to obtain coupons and also for the organizers to be able to save the money that they might have otherwise spent on printing said coupons (which may sound like a pretty small deal but trust me, when you have a concert that have 2000-3000 or more people in attendance, it automatically becomes a big deal). This idea could also contribute to lessening a lot of the chaos that can occur due to people rushing to get their coupons.

Another use of beacon for concerts is mostly pertaining to the more classical type of concerts (such as philharmonic symphonies or even the opera) Organizers can post the program list (basically the song list) for such events onto the beacon network and allow the audience members who’ve signed into the network a hassle-free mode of accessing it. Again, like with the coupons in the previous example, this method saves the organizers a lot of money on printing costs.

Last, but definitely not the least, beacons can be used by planners/organizers as a hassle-free channel to receive user feedback and also to analyze the data based upon the people that have signed in to the beacon network. This data can also go a long way in helping organizers to rectify any mistakes that they might have made and correct themselves when conducting future events. It can also give them a good idea regarding the audience demographics and to modify their planning strategies accordingly.

There are many more applications pertaining to beacons for concerts, the aforementioned ones being but a drop in an ocean of possibilities. Point is though, beacons have now become synonymous to enhancing the user experience. Concerts or otherwise.

Anirudh Menon
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